HMH Into Learning supports students toward reaching their fullest potential as readers, learners, and problem solvers. It’s fully integrated to help provide the level of support they need to be successful.
Houghton Mifflin Harcourt took a different approach here. Because teachers and administrators are at the frontlines of education everyday, they asked to share their voices, and work with us to create a program that speaks to their day-to-day needs. The result was a groundbreaking resource that offered teachers the flexibility to provide instruction that suits their individual classroom needs.
As one of the lead designers on the HMH Into Learning branding, I collaborated with a core team over a year to conceptualize, execute, and create and related assets. Each program consisted of a wide variety of marketing communication tools, including brochures, assessment tools, research papers, environment displays, websites, and social media and email campaigns.
Part of my responsibilities required the use of my complete skill set to develop sound and effective strategy that would resonate with our core consumer market in a manner that highlighted brand principles and offered consistency and familiarity that helped tie in all marketing collateral as part of the same campaign.
This is a product sample box for HMH Into Math — which is the primary tool the sales and marketing team can share our solutions with teachers, administrators and decision makers on which product works best for different regions. Every sample box and its contents are customizable, and developing the sample box allowed me to enhance my dimensional design abilities.
Developing the HMH Into Math brand also helped me to outline the brand’s core architecture, helping to create the flexibility that is necessary to all HMH Into Learning programs.
If you don’t do a great job on something, why do it? Your work is an extension and representation of who you are. I am a perfectionist, super organized almost to a fault and my work illustrates this.
This sample box is not HMH Into AGA, but from a different AGA program that was being marketed to Florida. It was a hybrid campaign because some HMH Into AGA pieces were being included in the offering. I was tasked with developing a branding solution that was complimentary and worked seamlessly. Because of budget restrictions, our team brainstormed a workaround solution and decided to remove the translucent plexiglass piece I developed, which still maintains the overall look and feel while reducing production costs.
Click here to visit the HMH Into Math & HMH Into AGA Websites
The flagship programs that make up the HMH Into Learning solution had a large digital presence on all the major platforms including websites, social media and email campaigns. Brands and assets had to maintain the identities of the overarching brand, but remain flexible for digital deployment. I created various graphics to market the brands, which allowed stakeholders and customers to explore our solutions from anywhere.
We developed the look of HMH Social Studies to follow the same branding approach to ensure global consistency. Because HMH Into Learning is an umbrella brand, establishing a similar look that transcended individual subject areas was my way of including a visual method of showing that the high quality and standards of HMH Into Learning are present regardless of subject.
